FashionBrandX
Branding, collection campaign direction, marketing and reputation services for fashion labels, boutiques and D2C apparel brands.
ExpressiveDistinctiveConsidered
The collection has a point of view
Fashion campaigns need a distinctive collection perspective and disciplined visual editing.
Graphic language: A cropped selvedge line and one asymmetrical cut create a confident editorial frame.
Composition: Use large typographic hierarchy, intentional cropping and narrow collection labels; cards put identity on a quiet fashion-editorial plane.
Your new identity is selected. This complete kit follows that choice. Manage logo choices ↗
One identity. Every format.
5 lockups × 6 treatments. Selected vector artwork and original outlined lettering are preserved.
Browser & app icons.
Download favicon set ZIP ↗Show the exact chosen compact mark at favicon, browser-tab, app-icon and avatar sizes; retain any documented source matte or native counter shapes. Real 16 / 32 / 48 pixel ICO payloads; PNG exports at 16 / 32 / 48 / 96 pixels.
Light browser tabs
FashionBrandXactual pixels
actual pixels
actual pixels
Dark browser tabs
FashionBrandXactual pixels
actual pixels
actual pixels
App launcher previews
Maskable safe zone & Safari
192 / 512 px exports
Exact approved mono symbol
Complete favicon set ZIPMulti-size ICOOriginal SVGApple 180 PNGAndroid 512 PNGMaskable 512 PNGSafari pinned-tab SVGWeb manifestWebsite head snippetBrowser & app preview ↗Icon usage notes
The original SVG preserves the saved mark. Themed icon exports uniformly fit its existing paint; app tiles use opaque brand backgrounds. Manifest paths target a production root and can be adapted for a subpath.
Purposeful colour.
#B3905F
Primary
RGB 179, 144, 95
Approx. CMYK 0 / 20 / 47 / 30
RGB 179, 144, 95
Approx. CMYK 0 / 20 / 47 / 30
#282322
Secondary
RGB 40, 35, 34
Approx. CMYK 0 / 13 / 15 / 84
RGB 40, 35, 34
Approx. CMYK 0 / 13 / 15 / 84
#171717
Ink
RGB 23, 23, 23
Approx. CMYK 0 / 0 / 0 / 91
RGB 23, 23, 23
Approx. CMYK 0 / 0 / 0 / 91
#FCFBF9
Paper
RGB 252, 251, 249
Approx. CMYK 0 / 0 / 1 / 1
RGB 252, 251, 249
Approx. CMYK 0 / 0 / 1 / 1
#FFFFFF
White
RGB 255, 255, 255
Approx. CMYK 0 / 0 / 0 / 0
RGB 255, 255, 255
Approx. CMYK 0 / 0 / 0 / 0
#111111
Black
RGB 17, 17, 17
Approx. CMYK 0 / 0 / 0 / 93
RGB 17, 17, 17
Approx. CMYK 0 / 0 / 0 / 93
sRGB master colours. CMYK values are unprofiled planning estimates. Use the contrast combinations documented in the guide.
A consistent voice in type.
Display / Lora
Give your collection a distinctive point of view
Use display type for headlines and short messages. Preserve the original logo lettering and artwork as supplied.
Body / Source Sans 3
Shape fashion positioning, collection stories and customer communication around the character of your label.
Regular for reading, semibold for labels. Font files and their licences are bundled.
Shapes with a shared origin.
A cropped selvedge line and one asymmetrical cut create a confident editorial frame. Keep supporting graphics decorative and outside the logo clear space.
Business cards & letterhead.
Print stationery for FashionBrandX. The card QR opens the brand website; the A4 letterhead keeps a clear writing area beneath its branded header.
Branded header and footer, with space for your letter.
Scan to visit fashionbrandx.com
Direct destination: https://fashionbrandx.com
Keep the QR's white border intact and print it at least 20 mm wide, including that border. The original vector file is included.
Print PDFs include 3 mm bleed and defined trim boxes. Keep writing inside the letterhead's documented text area.
A brand that shows up everywhere.
20 visual collateral pieces with brand-specific copy, plus a reusable email signature. SVG sources, PNG exports and print PDFs are included.
The same identity, in motion.
A collection edge reveals a strong statement, then holds still. A single selvedge line advances through three collection marks.
A system you can keep using.
Print layouts include 3mm bleed. Follow the supplied trim boxes; have your print supplier confirm colour profile and brochure fold allowance. Website and contact copy comes from source website content.